Simultaneous interpretation for product launches and technology events in São Paulo. IT, startup and innovation vocabulary.
For startup events, product launches, international keynotes and live demos. IT vocabulary prepared in advance.
Each sub-sector has its own glossary with technical terms, acronyms and specific pronunciations — prepared in advance for the client's event.
A technology launch combines three characteristics that make simultaneous interpretation more demanding than at an ordinary corporate event: vocabulary that changes every quarter, a fast speaking pace and live demonstrations in which the speaker shows the screen while talking. The interpreter has to follow the speaker's reasoning, recognize the technical term the moment it appears and deliver the translation without losing the pace of the presentation.
This type of event also tends to have a mixed audience. The same auditorium holds engineers, investors, journalists and business executives, and each group hears the same content with a different expectation. The translation has to be precise for the developer, clear for the executive and faithful to the positioning the company wants to communicate to the market.
That is why lingo treats the launch as a project, not a last-minute hire. Preparation starts before the event, with the product briefing, and continues until the sound check. Alex Barros, lingo's founder, has interpreted technology events for 21 years and keeps the sector's vocabulary constantly updated.
The first step is the product briefing. The sooner the marketing or engineering team shares the presentation script, the slides, the product's commercial name and the list of new features, the more accurate the interpretation will be. Even draft material makes it possible to build the glossary and practice the pronunciation of proper names.
With the material in hand, the interpreters organize the glossary in four layers:
A characteristic of the sector is that many technology terms have no established Portuguese translation, and the Brazilian audience already uses the English word. The interpreter decides, before the event, when to keep the original term and when to translate it. That decision is aligned with the client, so that the Portuguese sounds natural to people who work in the sector.
Each format calls for a different approach to team, equipment and preparation:
At events with more than one simultaneous session, lingo sizes the team and booths per room. Equipment planning is described in how to choose simultaneous interpretation equipment.
The live demo is the most delicate moment of a launch. The speaker types commands, opens screens and comments on what is happening in real time, often improvising and without pauses. The interpreter has to read the screen and listen to the speaker at the same time, and translate what is said without trying to explain what is being shown.
In these cases, the booth position is decisive. It needs a direct view of the stage and the projection screen, with no pillars or people blocking the line of sight. When the space does not allow it, lingo installs a monitor inside the booth showing the presentation. It is also advisable for the speaker to announce when they are about to switch screens, talk about code or show a chart.
lingo has interpreted technology events since before cloud platforms became popular in Brazil. One of the most notable records is Google Developer Day 2009, held at WTC São Paulo with about 2,000 participants and 2,000 receivers. The sessions covered Android, which was only 9 months old, Google App Engine and Google APIs, from the English of Google's engineers to the Portuguese of Brazilian developers.
In 2012, Alex Barros interpreted IBM SmartCamp Brasil, an acceleration program for impact-technology startups, where the English-language pitches required venture capital vocabulary and startup metrics. The same year, he worked on a B2C launch session within Autodesk University Brasil 2012. That work refers to the specific session, not the full event.
For technology events that combine technical English and product content, there is also a page dedicated to the language pair, at simultaneous interpretation for technology in English, and an overview of the sector at simultaneous interpretation for technology.
At launches, the content is usually confidential until the moment of the announcement. The interpreter takes part in the rehearsal and learns features, prices and dates before the public, which is why confidentiality is part of the contract. When the client requires it, lingo signs an NDA valid for 5 years, and the technical team follows the same commitment as the interpreters.
On the equipment side, the digital RF transmitter uses AES-128 encryption, which prevents the audio from being intercepted by external equipment. At an event with an online broadcast, lingo agrees with the production team which audio channel goes on air and when, so that the interpretation does not leak before the embargo time.
Many launches today are streamed live to customers and press who are not on site. In those cases, the interpretation can feed both the in-person audience's receivers and the online broadcast, with one audio channel per language. The format is detailed in simultaneous interpretation at hybrid events.
For fully virtual webinars and demos, the alternative is remote interpretation on a platform, described in simultaneous interpretation platforms. In recurring technology meetings, such as global platform training, lingo AI can be an economical option for standardized technical content, with credits that never expire and activation in 24 hours.
The quote depends on the number of languages, the duration, the number of participants, the booth type and the need for an additional team for parallel sessions. To request one, just fill in the quote form: the PDF arrives by email and WhatsApp in 60 seconds, and the quote amount is the final amount on the invoice. The minimum lead time is 48 hours, but launches benefit from booking in advance, to include the briefing and rehearsal in the planning.
The price factors are detailed in how much simultaneous interpretation costs, and the event preparation guide is in how to prepare the event.
Yes. lingo interprets launch keynotes, developer days, startup conferences, live demos and technical webinars, with vocabulary from 14 IT sub-sectors prepared in advance.
It is recommended. Script, slides, the product's commercial name and the list of new features make it possible to build the glossary and practice pronunciation. Even a draft helps, and lingo signs an NDA when the content is confidential.
Before the event, the interpreter decides with the client when to keep the original term and when to translate it, in line with how the sector uses it. That way, the speech sounds natural to people who work in technology.
Yes. The interpreters' audio can feed the audience's receivers and the online broadcast at the same time, with one channel per language. The technician integrates the system with the video platform.
The minimum lead time is 48 hours in São Paulo. For launches with a rehearsal and several rooms, we recommend booking in advance. The automatic quote takes 60 seconds.
The 14 IT sub-sectors served by lingo do not share the same vocabulary or the same pace. At artificial intelligence launches, for example, the challenge lies in fast-changing terms, such as model, training, inference, context window and hallucination, and in explanations that mix concept and marketing. In cybersecurity, precision is essential, because an ambiguous translation of vulnerability, exploit or threat can change the technical meaning.
In fintech and payments, technical vocabulary mixes with regulatory vocabulary, with terms such as settlement, acquiring, open finance, anti-fraud and compliance. In SaaS, cloud and DevOps, the terms concentrate on architecture, continuous delivery, observability and infrastructure cost. In hardware and semiconductors, specifications, units of measurement and names of manufacturing processes come in, which the interpreter has to pronounce and convert correctly.
For startups, ecosystem and GovTech, the challenge is different: the speaker mixes technology, finance and public policy in the same speech. lingo organizes the glossary by sub-sector, and the interpreter assigned to the event receives only the part that matters, which speeds up preparation. The overview of the 24 sectors served is at sectors we serve.
For the interpretation to work well on launch day, lingo recommends that the organizer follow a simple checklist:
lingo has IT vocabulary ready — just brief us on the product.