3corações × Working Backwards — Bill Carr and the Operational Plan
The method that requires presenting plans as if the product already existed — interpreted in real time.
▶ QUICK SUMMARY
In July 2024, Alex Barros interpreted 3corações's presentation of its operational plan to Bill Carr — a former Amazon Vice President for over 15 years and co-author of the book Working Backwards (2021), which documents Amazon's operating method. The session covered the OP1 and OP2 plans, with material classified as confidential.
The context
On July 16, 2024, Alex Barros interpreted the presentation and review of 3corações's OP1 and OP2 operational plans for Bill Carr — a former Amazon Vice President for over 15 years and co-author of the book Working Backwards (2021), which documents the company's operating method: an internal press release, a six-page document and goal review, written before any line of code or product exists.
The session's material was classified as confidential by 3corações. Attendees included the company's leadership, Bill Carr and Ellen, from the Working Backwards consultancy. The direct contact was Mara Machado, from 3corações's Budget and Planning area.
This mandate sits within a relationship spanning more than ten years between lingo and the 3corações group, which includes boards with Strauss, the Yoki acquisition and the partnership with Mitsui.
Why interpreting Working Backwards takes more than fluency
The Working Backwards method requires teams to present plans as if the product already existed — working backward from a fictional press release and a frequently-asked-questions document, rather than starting from the technical specification.
Interpreting this process requires deep understanding of both the methodology and the specific Amazon vocabulary that accompanies it — terms like 'working backwards document,' 'PR/FAQ,' and the iterative goal-review logic that structures the whole conversation, even when the surface-level discussion is about a food company's operational results.
Frequently asked questions
Who is Bill Carr?+
A former Amazon Vice President for over 15 years and co-author of the book Working Backwards (2021), now a strategic consultant for major corporations.
What were the OP1 and OP2 plans?+
3corações's operational plans presented and reviewed in the session, with material classified as confidential by the company.
Why is the Working Backwards methodology different to interpret?+
Because it requires teams to present plans as if the product already existed, working backward — a vocabulary and reasoning logic specific to Amazon that the interpreter needs to master.
What's lingo's history with the 3corações group?+
More than ten years of relationship, including boards with Strauss, the Yoki acquisition and the partnership with Mitsui.
Does the interpreter sign an NDA for this kind of session?+
Yes. For mandates with material classified as confidential, lingo signs a bilateral NDA before the service begins.
Does your company use specific methodologies that need a specialized interpreter?
Tell lingo about the methodology, materials and languages involved.
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